Did you miss the in-person opportunity to see the
glitz-and-glamour of the North American International Auto
Show (NAIAS) 2010? Or, for those that attended, have
you lost that vision of that "dream vehicle" because there were too
many from which to choose? To answer these questions and
provide many more eye-opening experiences, NBC Sports will
air its one-hour "International Auto Show" special broadcast
this Sunday that includes an in-depth look at dozens of the hottest
vehicles on display at NAIAS 2010, as well as a personal
ride-and-drive in the EcoXperience and stop at the much-anticipated
Electric Avenue.
The NAIAS officials are proud of the partnership with NBC Sports
and are excited the NAIAS will be showcased on the national special
for the seventh consecutive year. The special, which will air
on Sunday, January 31 from 3:00 p.m. to 4:00 p.m. Eastern Standard
Time, 2:00 p.m. Central Time, and Noon Pacific Time, will feature
the finest production and concept vehicles from NAIAS 2010 with a
focus on smaller fuel efficient vehicles and automotive design, as
well as technical advancements for vehicles of the future.
NBC Sports personalities Bill Weber, Marty Snider, Kelli Stavast
and Phil LeBeau will provide millions of potential car buyers with
an up-close and personal look at some of the world's most
fascinating vehicles. WDIV-TV Local 4, the official local
broadcast partner for the NAIAS and the NBC affiliate in Detroit,
will air the show locally. The show will feature highlights
from NAIAS 2010 Press Preview and also include footage from
Industry Preview.
The NAIAS 2010 saw nearly 715,000 public day
attendees, an increase of 65,000 over the 2009 show. In
addition, the 2010 NAIAS welcomed journalists from more than 60
countries, broadening the show's global coverage over 2009 totals
of nearly 50 countries. The annual NAIAS Charity Preview
black-tie event raised more than $2 million for 12 children's
charities throughout Metro Detroit and featured a performance by
Detroit-based, national recording artists, The Romantics.
